November 17, 2017, Ithaca, New York.

foodbank of the southern today announced a partnership with the Food Bank of the Southern Tier. The company will donate the cost to fill one child’s backpack with food for every online sale. The Backpack ProgramTM provides children at risk of hunger with a backpack full of nutritious food each Friday throughout the school year. The initiative reduces the food gap over weekends so children won’t go hungry and will return to school ready to learn. imports casually elegant women’s apparel from impoverished designers in the Middle East. The clothes are marketed online with a percentage of the profit donated to help mitigate child hunger in America. “We are proud to be partnering with the Food Bank of the Southern Tier. They were recently honored as Feeding America’s Food Bank of the Year. They’re doing extraordinary work with 160 agencies in six counties in the southern portion of New York State. Last year they distributed 9.8 million meals to 16,000 people every week – over half are children,” said Riad Shalaby, Florida Cotton Co.’s Founder. was inspired by Shalaby’s great grandparents. “As children my great grandparents emigrated from the Middle East around 1900. Like millions of people, they came to America to escape famine and persecution – for a better life. Today our family enjoys the many benefits associated with living in America as a direct result of their hard work and commitment to this country. We created as a small tribute to their legacy. It’s only fitting that we launch this initiative in the place they called home,” Shalaby continued.

“We are always thrilled when people turn their passion into something good that gives back to the communities where they live and work. The proceeds from Florida Cotton Co. will help many children across the Southern Tier,” shares Natasha R. Thompson, President & CEO of the Food Bank of the Southern Tier. launched their online store last month and has already contributed funding for 100 backpacks. “We’re off to a nice start, but there is plenty of work to do. There are over 41,000 children living in region who need assistance and over 14 million children in America with similar challenges. Our hope is to make a difference by helping as many as we can.”

# # #

Contact: Riad Shalaby
[email protected]

11-17-17 FL Cotton Co Parters with food bank (PDF)

Pin It on Pinterest