The Florida Cotton Company was recently featured in the Lansing Star Online (Dec. 1, 2017).
Beautiful Hand Made Clothes, And Everybody Benefits
It’s a circle of life. Talented but displaced people get an outlet to sell their beautiful clothing, people of means get a high quality, unique product, and children in need get to eat. That is the ‘value chain’ Riad Shalaby is creating that he hopes will turn into a sustainable business that helps people at every step along the way, even beyond the sale. True to its mission The Florida Cotton Company is partnering with the Food Bank of the Southern Tier, providing food for one backpack for each online sale the company makes.
“I think that would have meant something to my grandparents and great grandparents,” Shalaby says. “I think they would find the value in that and they would think that what they did here was helpful. The other side of it is, pragmatically in today’s world it’s good business to help people. To try to do something with an association that’s beyond the transaction that you’re making. To embed that in the balance sheet of your business, you’re going to create an environment where every time there is a revenue occurrence is something good for you, you’re going to automatically build in some way to share that…”